GOOGLE ALGORITHMS

Google algorithms are the ranking in the search engine results for a given keyword. The ranking changes constantly. Some elements help in better ranking of search engine results. Search engine result ranking the use of keywords, backlinks created, content quality, page speed, etc. Google algorithms have been kept secret by Google for all these years.

To improve search engine results Google constantly updates its algorithms. This also helps in staying away from spammers. In digital marketing search engines' role is very crucial. Better performance of websites helps the business to grow and improve sales and revenue. 

                                     

What do Google algorithms do?

Google algorithms are constantly changing. It can help in improving website traffic, ranking, and visibility to the users. Google algorithms help digital marketing in ranking websites according to their relevance and quality. There is a need to create valuable content then only google ranks them above. This increases the quality of Google as well. For bringing the websites of businesses above the marketers give quality content thereby increasing the quality of Google. Google always ensures that the user finds the most relevant results for the keyword they search.

There are ways to better ranking of websites in search engine results. To drive traffic to the website backlinks creation plays a big role. Backlinks are links from reputable sites that give a score to our website. This score is called the Authority score. Building high-quality backlinks helps in better Google indexing. Indexing is the process used by Google to store websites in its database according to their relevance. When Google receives a query, it will provide the user with the results according to the indexed database information. Indexing plays a big role in digital marketing.

Providing valuable content is another important factor in ranking your website above in the search engine results. This can help in driving traffic to your website and help in ranking. Breadcrumbs can also help in internal link building and thereby increase the chances of ranking above.

Conclusion

Digital Marketing is ever-evolving and ever-expanding. Google is also not an exception. Google's algorithm has expanded a lot. Google algorithms update takes place when google wants to improve the user experience. Every small or large update Google does in its search engine has a large impact on the search engine. Panda in 2011 is one of Google's relevant updates. This update completely changed the SEO industry.