TYPES OF SEO - On page, Off page and Technical SEO

There are several types of SEO Training (Search Engine Optimisation) that focus on improving a website's visibility in search engine results. They are of three types :

1. On-Page SEO

This type of SEO focuses on optimising elements within your website to improve its search engine rankings. Key elements include:

• Keyword Optimisation: Researching and using relevant keywords in your content, headings, meta tags, and URLs.

• Content Quality: Creating high-quality content that meets user intent.

• Meta Tags: These will optimise the title tag, meta description and header tags.

• Internal Linking:  links the pages of your site.

• Mobile Optimisation: Ensuring your site is mobile-friendly.

• User Experience (UX): Improving page speed, navigation, and design to offer a good user experience.

2. Off-Page SEO

Off-page SEO involves activities outside your website. This often includes:

• Backlinks: Earning high-quality links from authoritative websites to your site.

• Social Media Marketing: Leveraging social platforms to promote your content and engage with your audience.

• Guest Blogging: Write guest posts for other blogs with links back to your website.

• Influencer Marketing: Collaborating with influencers to drive traffic to your site.

3. Technical SEO

Technical SEO refers to the process of optimising a website to help search engines crawl and index. This includes:

• Crawling and Indexing: Ensuring search engines can properly crawl and index your site.

• Site Architecture: Creating a well-structured site with a clear URL structure.

• Schema Markup: Uses a structured data to help search engines understand your content.

• SSL (Secure Sockets Layer): Ensures that your website is secure (HTTPS).

• XML Sitemap: Create and submit an XML sitemap to help search engines find your content.

• Robots.txt File: Managing the pages of search engines that can and cannot index.

4. Local SEO

Local SEO focuses on optimising your website to appear in local search results, which is important for businesses that serve specific geographic areas. It involves:

• Google My Business: Optimising and maintaining your GMB profile.

• Local Keywords: Using location-specific keywords.

• NAP Citations: Ensuring consistent Name, Address, and Phone Number information across the web.

• Local Reviews: Gathering and managing reviews on Google and other local review sites.

These types of SEO work together to improve your website’s overall search engine ranking and visibility.